Saturday, February 29, 2020

Caste System as a Form of Social Stratification

Caste System as a Form of Social Stratification The caste system is one of the oldest forms of social stratification and even though it may be prohibited by the law, the political divisions continue to exist in the minds of the people leaving many oppressed. Before the caste system, India had four groups or divisions already established: the Negrito, Mongoloid, Austroloid and Dravidian. It was during the Aryan invasion around 1500 BCE when the caste system was created. The word  caste  derives from  the Portuguese  word casta  , meaning breed, race, or kind. In this system, the citizens are divided into categories or castes. Varna, the Sanskrit word for color, refers to large divisions that include various castes; the other terms include castes and subdivisions of castes sometimes called subcastes. Among the Indian terms that are sometimes translated as caste are jati, jat,  biradri, and  samaj. There are thousands of castes and subcastes in India. It follows a basic precept: All m en are created unequal. Each category or jat has a special role to play in the society as well as a unique function: this structure is a means of creating and organizing an effective society. The caste system in India is primarily associated with Hinduism but also exists among other Indian religious groups. Castes are ranked and named. Membership is achieved by birth. Castes are also endogamous groups. Marriages and relationships between members of different castes, while not actually prohibited, face strong social disapproval and the threat of ostracism or even violence. To illustrate, in a notorious case in August 2001, a Brahmin boy and a lower-caste girl were publicly hanged by members of their families in Uttar Pradesh, India for refusing to end their inter-caste relationship.   [ 1 ]    The first of the four basic Vedic books, which are considered the source of Indian wisdom, is the Rig Veda- a collection of over 1,000 hymns containing the basic mythology of the Aryan gods . The Rig Veda contains one of the most famous sections in ancient Indian literature in which the first man created, Purusa, is sacrificed in order to give rise to the four varnas. The varna of Brahmans emerged from the mouth. They are the priests and teachers, and look after the intellectual and spiritual needs of the community. They preside over knowledge and education. The varna of Kshatriyas emerged from the arms. Their responsibility is to rule and to protect members of the community. They are associated with rulers and warriors including property owners. The varna of Vaishyas emerged from the thighs. They are the merchants and traders and those who look after commerce and agriculture. The varna of Sudras emerged from the feet. They are the laborers. Castes or subcastes besides the four mentioned include such groups as the  Bhumihar  or landowners and the  Kayastha  or scribes. Some castes arose from very specific occupations, such as the  Gar udi  Ã¢â‚¬â€œ snake charmers – or the  Sonjhari, who collected gold from river beds. Each caste is believed by devout Hindus to have its own dharma, or divinely ordained code of proper conduct. Brahmans are usually expected to be nonviolent and spiritual, according to their traditional roles as vegetarian teetotaler priests. Kshatriyas are supposed to be strong, as fighters and rulers should be, with a taste for aggression, eating meat, and drinking alcohol. Vaishyas are stereotyped as adept businessmen, in accord with their traditional activities in commerce. Shudras are often described by others as tolerably pleasant.

Thursday, February 13, 2020

Identifying and Clarifying Opportunities Case Study

Identifying and Clarifying Opportunities - Case Study Example This approach to decision making may pose as one of the biggest challenges for future survival and growth of  MLR. MLR is positioned as a casual, full-service restaurant that caters to a relaxed and fun-loving crowd. The chain strives to attract people who enjoy socializing and hospitality. The management however does not want to project the restaurant as a pub, sports bar or other drinking establishment. The present positioning is based on the founding members own experiences and not on any marketing research. MLR competes in the marketplace on the plank of differentiation. The restaurant offers a signature dish which is consistent with consumer’s preferences for healthier diets. The founders did not use inputs from consumers before finalizing these important marketing decisions. Likewise, there has been no effort to segment the market on any quantitative or sophisticated market assessment tool. MLR is presently facing cash flow problems. The costs have risen, however the revenue has not increased proportionately. The restaurant has accumulated large amount of debt. Heavy interest payout is compounding the issue of large cash outflows. The annual sales of MLR have risen consistently from $1,472,000 in 2006 to $ 17,222,000 in 2009. The projected sales of $22,329,000 for the year 2010 represent a 30 percent growth over the previous year. On the face of it, these figures suggest that MLR is doing pretty well. However they mask some important aspects that need attention. First and foremost is the fact that rate of growth in sales has been falling every year as depicted in the table below. Despite this slowdown in the sales growth rate, revenue per store has continued to increase every year. During the fiscal year ended April 30, 2009, which included the worse part of the economic recession, the average revenue per store was $1,435, up from $1,372 during the comparative

Saturday, February 1, 2020

Case Analysis Essay Example | Topics and Well Written Essays - 500 words - 11

Case Analysis - Essay Example   This is due to low costs, and a new  division  is rapidly taking root. This paper will focus on a SWOT analysis of ISHR firm (Anja 1). Strengths of ISHR lie in the fact that they are a highly profitable firm. The company records excellent profit results from its business undertakings. The company also enjoys the benefit of having large companies such as Coca Cola and General Electric as their clients. The company lacks a chief financial officer to control and manage its finances. The company’s website is also not well built. The company has a poor marketing strategy that relies on word of mouth and no face to face marketing. Poor marketing strategy ensures that the company has a poor relationship with its clients. ISHR firm recorded double digit growth in 2008, and this signifies that the company can improve and continue its growth financially to enable its sustainability. The company can also strengthen its business acumen by enabling a proper and robust website for prospective clients. ISHR  firm’s total sales, nearly eighty percent, come from two large  corporations. The company over relies on these two clients for its financial success. This provides an extensive threat towards the company since if the two clients pull out; they face a significant financial collapse. ISHR firm should focus on improving its website to allow for a more user friendly interface that enables for easier navigation. The company should focus on networking for clients using its two prominent clients. This will ensure that they are able to spread the source for their sales. They should not rely entirely on the two corporations for the majority of their sales. The company can also use social sites, facebook and twitter, to reach out to prospective clients as a marketing tool. The company should develop a business plan which will detail on their business activity, goals, objectives, vision and mission. A business plan